PROFESSIONAL EXPERIENCE
LAPTOP (New York, NY) | Northwestern Sales Manager |
June 2007—Present
Grew revenue by prospecting and closing key accounts in the consumer electronics and technology industries. Major clients include Intel, Microsoft, HP, Lenovo, Fujitsu, and many more.
Managed and sold print and online advertising to clients in the Pacific Northwest, New York, and Northern California.
Increased online sales for the company by over 25% and in territory by greater than 200%.
Developed and identified new potential clients; generated leads through industry contacts and competitive analysis tools; made contact and developed relationships with both clients and their representative agencies.
Managed the preparation of proposals and designed custom programs to fulfill advertiser needs.
Created and implemented marketing materials, programs, presentations, and collateral to support the advertising sales efforts. These materials were often adopted by other salespersons and the marketing department for companywide use.
LAPTOP (New York, NY) | Managing Editor |
March 2005—June 2007
Write technology reviews and roundups monthly for both the print
magazine and website.
Assign monthly features and columns; edit writer’s submissions for
the magazine and website; manage the budget and contracts for
all freelance writers.
Generate ideas on subjects ranging from gadget roundups to the
role that technology plays in all of our lives; write display copy and
coverlines; keep close contact with industry players to stay up to
date on the latest products.
Work with art department on tweaking design and layouts; help
them find the right images and elements.
Appearances on WNBC’s Weekend Today.
Attend industry events and trade shows including CES and PMA.
Good Housekeeping (New York, NY) | Assistant Editor,
Assistant to the Technical Director| March 2003— March 2005
Wrote and edited monthly items on toys, food, and technology for
the premiere Hearst lifestyle magazine, with a monthly
readership of over 5 million.
Researched, tested, and selected products to be featured in
editorial reviews including taste tests, consumer electronics
assessments, gift guides, and family trends.
Appeared numerous times on GHTV segments (airing on CBS and
NBC), Good Morning America, CNN, and 20/20 demonstrating
and discussing product evaluations.
Forged strong industry contacts in both the consumer electronics
and toy sectors.
Served as Assistant Editor on several special publications.
EDUCATION
Rutgers University (New Brunswick, NJ) | BA in English | 2001
SKILLS
Technical: PC and Mac proficient MS Office; Quark Xpress; InCopy;
InDesign; K4; PhotoShop; Lexis-Nexis; skilled at Internet research.
Style Manuals: The Associated Press Stylebook and the Chicago
Manual of Style.
FREELANCE EXPERIENCE
Trump, Good Housekeeping, infosyncworld.com, consumersearch.
com
Resume
